Our Vision

Mahfooz Fashion House was started by a mother and daughter duo who wanted to share their love for culture and history. That love and ache for the homeland drove them to bring a little of the homeland to the West. Since then, the brand has continued to grow and so has their journey.

In a fast changing world Mahfooz intends to bring the forgotten past into the present. Giving a glimpse into the rich history, culture, and forgotten traditions through clothing.

Today there are more immigrants than ever before. Most have left their homes and live behind in ruins. We want to bring those cultures, traditions and histories out of the ruins of war and misconceptions. We want to give a platform for the immigrant community to present their cultures and people without the stains of war, misconceptions and ignorance. 

Our vision starts with our own home country, Afghanistan. This Asian country has been in the news for all the wrong reasons. The image of Afghanistan has been distorted by war, instability, extremism, misconceptions and ignorance. We aim to shoe the true multi-ethnic Afghanistan with Mahfooz.